Welcome to SELFISH. Founded in 2017 by Jameelah Asim, SELFISH has come a long way from its beginnings in Pennsylvania. Jameelah (affectionately known as Umi) was inspired to establish her own business by her enthusiasm for self-love, self-care, self-acknowledgment, self-celebration, and self-renewal. We love candles and we love nothing more than sharing our passion and enthusiasm with our customers. This has earned us a reputation for excellent service. If you've never burned candles at home before, we can advise on wick length and burn time to ensure you get the most out of your candle. we can also help you if you're looking for a gift or are trying to create a particular mood or ambiance at home.